Bad Pharma

Good pharma? Bad pharma? Better pharma.

Big bad pharma: an ethical analysis of physician-directed and consumer-directed marketing tactics.

“We try never to forget that medicine is for the people. It is not for the profits. The profits follow.”1 This noble mantra is longforgotten in today’s world of extreme pharmaceutical marketing tactics, which are frequently deceptive and supported by biased information. Pharmaceutical manufacturers often appear to forget their moral purpose and instead engage in the hard sell, stopping at nothi...

Pharma Workgroup

A. People: Project Leader: Ana Belén Elgoyhen, Ph.D., Instituto de Investigaciones en Ingeniería Genética y Biología Molecular, Consejo Nacional de Investigaciones Científicas y Técnicas, Buenos Aires, Argentina. Principal Investigators: Clinical Trials • Otosul-Otorrinolaringología, Volta Redonda, Brazil, Andreia Azevedo, M.D. • Otosul-Otorrinolaringología, Volta Redonda, Brazil, Ricardo Figui...

Big Pharma (The Play)

A nyone who has experienced the assault of the pharmaceutical industry's marketing campaigns would appreciate Jennifer Berry's one-person play Big Pharma: The Rise of the Anti-Depressant Drug Industry and the Loss of a Generation. Since the mid-1990s, spending on drug promotion has grown steadily, reaching $21 billion in 2002. Berry explores the fallout of this expanded marketing blitz through ...

The Pharma Innovation

Mouth dissolving tablets (MDTs) have received ever-increasing demand during the last decade, and the field has become a rapidly growing area in the pharmaceutical industry. Upon introduction into the mouth, these tablets dissolve or disintegrate in the mouth in the absence of additional water for easy administration of active pharmaceutical ingredients. The popularity and usefulness of the form...